Started its operations in April 2017, WheelsEMI Private Limited is an RBI registered finance company that specializes in retail financing of Pre-Owned & New Two-Wheelers. Bike Bazaar Finance is the brand name of WheelsEMI Private Limited.
Bike Bazaar Finance has emerged as the pioneer in financing pre-owned Two Wheelers and after adding New two-wheeler finance in its product gamut, it has become a two wheeler finance specialist in the country.
The core of Bike Bazaar Finance is on Impact Funding meaning funding such customers in the Customer Pyramid wherein the ownership of a two-wheeler makes an impact in their lives and owning the vehicle is just not about adding convenience.
Bike Bazaar was co-founded by Mr K Srinivas, Ex-President, Bajaj Auto Limited and Mr V Karunakaran, Ex- Sr Vice President, Bajaj Auto Finance Limited in 2017.